Intersect™ facilitates increased institutional awareness, connections with best-fit students, and networking opportunities with school counselors who advise students on their postsecondary options.

You can add thousands of students to the top of your enrollment funnel, but are they students who are ready to hear your message and interested in what your institution can offer?

Intersect™ helps you focus on students who are both a match for your institution and for whom your institution is a good fit, increasing the likelihood of successful application and enrollment.

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Intersect™ by Hobsons is an innovative, comprehensive platform of matching solutions that helps higher ed institutions increase awareness with high school counselors and students to facilitate connections with best-fit students.

Michael Brown

The Hobsons Counselor Community allows our university to have a conversation with one of the most important influencers in the college search: the high school counselor. Just like with a prospective student, having an ongoing dialogue about our university with the school counseling staff allows them to get a more complete picture about what we have to offer and more importantly, allows the high school counselors to form a clearer picture about which students at their school would be a good fit at our university. Finding a university that is a good fit for the student is what the college search is all about.

Michael Brown
Director of Admission, Heidelberg University, Ohio
Intersect Awareness

Raise awareness of your institution with students, families, and school counselors by displaying enhanced College Profile Pages within Naviance, with information students need to help determine whether your institution would be a good fit for them. Additionally, the Hobsons Counselor Community brings together school counselors and college admission counselors in a professional community intended to increase communication and networking, provide valuable information, and, ultimately, help students make good decisions about where to apply and enroll.

Intersect Connection

Students need to know when they are a potential match for your institution, learn more about what your institution offers, and connect with your college or university if it appears to be a good fit. Intersect Connection & Advanced Awareness helps students discover best-fit higher education options by allowing them to connect with colleges and universities looking for prospective students just like them. You can identify characteristics indicating which students are a good academic match, as well as find students who fit specific demographic variables (race, ethnicity, geography, class year, attendance at an under-represented school) and present messages about your institution to students who possess those characteristics. Students choosing to “connect” with your institution via Intersect Connection & Advanced Awareness are highly likely to apply.

Intersect Presence

To help increase in-person connections with students, Events enables you to promote on-campus activities and events to students, who can then RSVP within Naviance. RepVisits reduces the time and effort needed to set up a high school visit schedule and sign up for college fairs. You can schedule multiple high schools in the same city at once, see travel optimization recommendations, and learn critical details about the high school before you arrive.